Live streaming to FaceBook has been around a while and is a superb way of reaching a larger audience. This week we streamed four days back to back directly to FaceBook using the LiveStream app and it works flawlessly (just touched some wood and tipped my hat to the internet gods)
The LiveStream FaceBook app is free and really simple to install
The product launch we streamed was a public event so using FaceBook made it very easy to access and share the live feed, of course for events and conferences where security and confidentiality is an issue this might not be the right solution, but for everything else its ideal
If you’d like to know more about live streaming your event, our guide is available here