The dramatic rise of webcasting means that some online events are now gaining larger viewing numbers than satellite and cable TV.
Just from our experience we’ve seen online viewing numbers of over 1 million for a game launch on Twitch and YouTube and we’re regularly hitting over 100k for film premieres and press junkets.
In contrast almost 20 cable channels failed to reach the most modest viewership total of 100,000 per week. Audiences (especially millennials) are increasingly moving away from traditional television and settling for on-demand services, such as Netflix.
According to UK regulator Ofcom, household subscriptions to the VOD services – Netflix, Amazon Prime and Sky Now – shot up from 4.2 million to six million in the 12 months to March.
Forecasts from Mintel stated that UK streaming video subscription revenues will rise from £437m to £1.17bn between 2014 and 2019 as users more than double.
Year on year we’re watching less conventional programmed television and instead catching up with programmes within a week. Most of us now have a large library of programmes, possibly hundreds of hours of viewing, recorded on Sky+, Tivo and of the shelf digital video recorders.
Numbers aren’t everything – one is enough.
Working regularly within the corporate industry, webcasting AGM’s, conferences and product launches we appreciate high viewing figures are not always the goal.
Quality viewers are what most of our clients are aiming for; we once filmed and streamed a sporting event from London to New York with just one person watching. That person, the CEO was the event sponsor and just wanted to see how the event was looking.
The other issue is interactivity, TV offers little ability for the viewer to respond or be part of the programme, whereas webcasting allows the viewers to take part in real-time voting, ask a question or comment via social media.
About us: EventStreaming.TV was setup to be a different kind of event filming and streaming company, If you’d like to discuss your latest webcast or event please call Adrian at EventStreaming.TV 01223 855669or email hello@eventstreaming
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